IKEA is a national brand that offers affordable home furnishings for all areas of the home. The purpose of this photo shoot was to produce an editorial piece for a lifestyle magazine that guided readers in creating similar dinner party settings in their own home.
There were two vastly different sets but the idea was the same: photograph the entire design as a whole and then zoom in on the key elements that make each table shine. Each photo walked the reader through the creation process by highlighting the details of each idea, which combined colors and IKEA products in harmony. We relied on beautiful table styling but also had to creatively maneuver to get just the right shot to tell the whole story.
Central Florida Lifestyle Magazine. View digital article.